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E-commerce is the future social mainstream economic mode by Lixiao
This is a "collar" times. Consumers in a more easily dissatisfied way, this requires enterprises enhance service level, faster to deal with the consumer of discontent.
Mercedes smart, for the region, they can sell hundreds of cars a year, last year in taobao, 3 hours on 24 minutes jan.7 sold 205 car; 2010 world expo British museum "seed", two minutes sell 8,000 copies.
- spring landscape MAO
This is a "collar" times each day, more than hundreds of millions of fans, twitter, micro bo in the information released each other. "Collar" information release a way will return to human mode of transmission between "peer-to-peer" spread, touches society after each level changes.
Enterprise is not exceptional also, especially e-commerce enterprises, in the price, source and have unlikelily advertising, logistics, this will be realized after the next stop competitive differentiation. On the one hand, smart consumers in the electronic commerce before delivery to information, have more comparable opportunities. A survey showed that 75% of people think the enterprise advertising the over-truth expression. This means that enterprise face is a knowledge of the market by consumers. The middle between enterprises and consumers by further compression, value channel of the migration makes the enterprise needs to ponder the value chain structure. Consumers, on the other hand, discontent with the way more easily also, the need to express the service level of the enterprise to improve its response to consumers, faster discontent.
At this point, U.S. businesses are still in a leading position, traditional enterprise in the social media looking for new business opportunities. For example, Levi 's use Facebook community, an original sStore service is'. In this interface, according to Levi 's goods will be the vote to arrange, friends can see each commodity, which votes and good friends evaluate the shopping experience rich consumers, has also increased website customers conversion rate. British retailers French Connection on Youtube also established the first network TV shopping platform to provide consumers with new online retail experience.
Beauty 10 percent growth in e-commerce
American enterprise for the application of e-commerce has a leading position in the historical reasons. Early in the United States in the 1980s, the first big commercial chain enterprise wal-mart as a representative of large enterprise USES EDI Electronic Data Interchange, Electronic Data exchange as Electronic order system realized commodity distribution center and suppliers and store the Electronic order, this between the rudiment of Electronic commerce. In 1991 the Internet appears based on the Internet EDI electronic switching range from certificates, receipts expanded to comprehensive business information, then in the United States has had the modern sense of e-commerce.
American e-commerce lead, performance was realizing B2C and B2B two business model of development. With online marketing to replace traditional retail intermediate link, created a new commodity retail business model, and the B2C leader is the ancestor of online retailing, Amazon bookstore (amazon.com. Com). Amazon bookstore not only started online retail precedent, also caused the us for e-commerce boom. It is in its impetus, besides famous website set up their own online stores, and carry out online sales business, the traditional retail enterprise also gradually changing ideas, began to accept online retail this new business models, such as wal-mart and the second-largest chain enterprise sears group are in 1999 began his own online retail business. These can all be regarded as middle channel flat.
Now, online shopping has become most American netizens often use spending pattern, online retail sales accounted for the proportion of total retail sales rise significantly, it shows online retailing in the American economy in the position and role of growing up. And According to the American Research institutions in true Forrester report published earlier this year, 2010 American e-commerce sales rose 12.6% to 1760 billion dollars. The report also predicted in the next five years, the annual growth rate will be in sales in the United States, 2015 around 10% of e-commerce sales will reach 2790 billion dollars. Report, 2010 rose by more than the 2009 11%. While the economic situation for the improvement of the first Internet shopping, increase in the number of consumers, and each "buys" consumer investment to further increase in 2010, is to promote American e-commerce sales revenue surged main factors.
In this process, it is notable that the traditional American industry quite early in electronic business. From his early fumble, try water, after more than 10 years, has improved continuously improving the mature stage into steady. Investigation shows, 2009 U.S. retail sales enterprise networks top ten 90% of all from traditional enterprise open web site. The top five retail enterprise respectively is: amazon.com, with ShiTai bowen Staples), Dell (Dell), Apple ((Apple) and odie Office (Office Depot). Can see from this, in the electronic commerce high-speed development of the 10 years, America's traditional industry has been deeply e-commerce field, to a great extent, their business sources are from the e-commerce. And it also become enterprises using social media and other new Internet based, the massive customers way of historical precipitation data of enterprises is campaigning personal precision of the marketing effectie adjunctie.
The Chinese market urgently need mature e-commerce
Relative to the traditional American industry enterprise in the electronic commerce field has been accumulated experience, accomplished from business model to the marketing model changes, local Chinese e-commerce industry development is still in groping stage, it has not entered into the mature period. But many factors but shows that Chinese market urgently need mature e-commerce, whether the market development trend, the user needs, or Internet electronic commercial itself and traditional industry change appeal, no don't show need strong trend change.
Some figures can well explain the problem - 2009 the number of China's population than the United States, the world's first Internet population. According to the report, global network Forrester true population growth over the next five years in 2013, 45% to 2.2 billion, growth will be the largest amount in developing countries. Such a large number of users and the fast growth the tendency, represents a huge Internet market, the market is affecting the development track of the original international Internet, are changing the current Internet field cultural habits and business model. According to the Forrester report true, more and more consumers start spending more time and money from entity shop to network shop. In addition, smartphone and tablet computer usage growth, will also carry out step of e-commerce growth stimulus.
China local enterprise, both surveys global situation, realized unstoppable e-commerce tide, or the local booming rise is to pay attention JiHeShu shopping user group of network rise, for their part, are means a new business model transformation era is coming.
Dragons appears to be the best example. The China's biggest e-commerce sites, the asia-pacific's largest Internet retail business circle, a registered member super 9800 shopping website, the network people every minute every second to fly in general speed development. Mercedes Smart, for the region, they can sell hundreds of cars a year, last year in taobao, 3 hours on 24 minutes jan.7 sold 205 car; 2010 world expo British museum "seed", two minutes sell 8,000 copies. Nowadays, dragons are striving to create open e-commerce business system, the ecological as a successful realization alibaba 12.96 0.31%] [huge "business model change" crucial one annulus.
Similarly, whether passive acceptance or active forecast, traditional industry in a considerable amount of enterprise saw e-commerce field of the potential huge opportunity, and business mode transformation. The 2007, 2008 is China's "getting" outbreak, the traditional enterprise growth year the importance of consciousness to network channels have started using their own layout, and expect advantage backwardness, and realize the great-leap-forward development.
With home appliance retail industry as an example, suning group is the traditional retail foray into e-commerce pioneer. Represented by jingdong mall Internet e-commerce enterprise strong development and stimulate the suning appliance retailing enterprises such as the deep traditional transition. 2009, su ning has initially completed nationwide chain layout, and formed in logistics, information and talent to the strength of the construction background. But at this time of e-commerce environment, no matter be "getting" the size of the crowds, consumption habits and credit system, payment system and logistics distribution, suitable for SuNingFa strength electronic commerce, especially suning development to 20 years of supply chain, cash flow and the after-sale service system, have considerable competitive advantage.
Suning hope in online mall on tesco, the future of "suning ought to form a", and will this virtual network + entity network three-dimensional development model for future achievements that important path of world-class enterprises. 2009 SuNingYi purchase sales of 20 billion yuan, scale of each index all shows geometrical level, flow, the highest growth reached 10 million, rapidly among the Chinese electrical appliances 3C e-commerce market front row, also was named "mofcom e-commerce example enterprise". In 2011, SuNingYi purchase will in category planning, procurement supply chain, pricing strategy, customer experience, logistics services, marketing and so on six aspects further accelerate development speed. Big hot social network modes, but also attracted by SuNingYi purchase, social network marketing mode for incision, realize the survival to rival new mode.
Using social media word-of-mouth relay
From the practice of Chinese enterprises, it is not hard to see also follows the American enterprise electronic commerce development track. The United States from the B2C e-commerce started, but B2B this form of e-commerce soon become mainstream. Push this pattern development main strength is the traditional industries to electronic commerce application scale, many traditional enterprise through e-commerce method, can effectively improve marketing and the enterprise internal management, so as to promote the rapid development of B2B e-commerce.
In the United States, between enterprise and e-commerce has replaced the online retail became the mainstream of American e-commerce. DELL company through the Internet marketing personal computers, everyday sales reach us $5 million, etc. According to the American association of manufacturers a 2001 survey, 80 percent of the American manufacturers already have their own websites, the utilization of e-commerce transactions for 32%, purchaser e-commerce utilization of 38%. Not use of electronic trading in the enterprise, the enterprise plan 35% in a year, 54 percent of enterprise consider using in the next three years to use, only 11% enterprise indicates no consider using the Internet to purchase.
While China electronic [0.81-2.41%] business development process, which confirm the American e-commerce this development path. With dragons, for example, dragons is realizing the development to B2B from B2C. The 2011 dragons will be in business, wireless, seller buyers fields, the third party logistics enterprise and service providers, developers, will also be set up open support funds, put three billion yuan over the next three years, through into the form such as rewards, capital support third-party partners. This means that dragons in B2B realm for supplier chain will form, realization and the original B2C advantage docking, looking for more opportunities. Meanwhile, in "collar" era, dragons is will e-commerce feelers sinking, hopes to use the public social media that transmit effective purchasing behavior. 2010, is take the "trade into" other means adsense and other community website tied into its own open platform.
More importantly, the Chinese traditional enterprise electronic commerce of e-commerce from the United States to find strong experience for reference, the more hope to achieve the springboard development shortcuts. Believe su ning except in upstream suppliers link will send force in e-commerce outside, also can bring in social media trade mode of search for leaping development change diving-board. And how to realize this experience success transmission, help enterprise to use existing data analysis and achieve IT service provider, will be turned to their opportunities, will be their future into this field of focus of competition.
The development of e-commerce in the United States more than ten years' displayed the strong power of development. In fact, the network and the application of e-commerce has produced immeasurable economic and social benefits. From the use of technology, market trends and economic development trends, it may foresee network will become future commercial society's nervous system, electronic business affairs will become the mainstream of the future society economic model. While China's e-commerce is still in its early, no matter be traditional industry sends force e-commerce field or Internet e-commerce enterprises, although the future many way to go, but because of Internet users in social media commitments, will produce a new customer centered mode of electronic business affairs, such late-development opportunities will speed up the process.
About the Author
Lixiao a professianl writer , it provides the high quality products, such as Other Glues Sealants, Christmas Fun Items, Polyurethane Sealants, and many more.